Category Archives: Green Living

The Upside-Down World Of Sustainable Competitiveness

By Roy L Hales

What are the most important factors that make a nation thrive? What is more important: the welfare of a people or corporate interest? Will Donald Trump’s fossil fuelled America First policies plunge the world’s leading economy into mediocrity? Which nations are best poised to lead the world into a more sustainable future. These are a few of the questions that SolAbility’s 2017 guide to the upside-down world of Sustainable Competitiveness deals with.

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2016 Global Sustainable Competitiveness Index Ranks Europe Foremost

By Roy L Hales

Though China and the United States lead the world when it comes to gross domestic output (GDP), the sustainable competitiveness model  uses another standard. SolAbility defines this on its’ website, “Sustainable competitiveness is the ability of a country to meet the needs and basic requirements of current generations while sustaining or growing the national and individual wealth into the future without depleting its natural, intellectual and social capital.”  The focus is not corporate wealth or political clout, but “dignifying standard of life for all citizens.” Thus the 2016 Global Sustainable Competitiveness Index ranks Europe Foremost.

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Winners of the 3rd Annual C40 Cities Awards

By Roy L Hales

The C40 Cities Awards were set up to recognize the world’s most progressive communities that lead the world in tackling Climate Change. Ninety four cities made more than 200 applications for this year’s competition. The winners of the 3rd annual C40 Awards were announced during COP 21 in Paris.

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How Comparative Campaigns Changed Sustainability Communications

By Roy L Hales

The idea of basing sustainability campaigns on comparative data – the amount of fuel not used, or C02 not released into the environment – was unheard of prior to 2009. The first one was connected with America’s introduction to paperless banking. The  PayItGreen campaign revolved around a video narrated by voice actors playing a perky 50+ year-old female professional and a young man. The central message was statistical. Most US households could save 7 pounds of paper, 4.5 gallons of gas and reduce greenhouse gas emissions by 171 pounds a year by paying their bills electronically. The campaign’s creator, Robert Lundahl, explained how comparative campaigns changed sustainability communications.

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Seed Paper

By Sarah Hales-Reid

As Valentine’s day approaches,the stores are filled with chocolates, cards, teddy bears, cinnamon hearts and flowers. Some of us buck against all the commercialism. Some will go the more ethical route of organic, fair trade chocolate and flowers. But what better way to spread the love than to give your dear ones your garbage? Actually, recycling would be more accurate.
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